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  • Advancing the future of textured hair solutions

    Join us for an in-depth exploration of textured hair, where consumer needs meet innovation!

  • Mastering protein selection: Unlocking the secrets to optimal hair care solutions

    In the fiercely competitive landscape of hair care product development, selecting the right protein is paramount to success. When choosing the perfect protein for a formulation, knowledge of the diverse sources of proteins that exist, how to differentiate between proteins based on various factors including molecular weight, amino acid composition and different derivatization methods that can be employed in developing different types of proteins to impart certain functionalities, are all crucial pieces of information when making an informed decision.

  • Beautiful hair starts from the scalp

    For many cultures hair has symbolic power, such as seduction in women and strength in men. A healthy scalp ensures beautiful hair; but it is regularly subjected to damage from the effects of grooming, drying, dyeing, thermal or chemical straightening, which in theory, are intended to beautify the hair.

  • Protein myths, debunked: The truth about proteins in hair care

    Proteins are a cornerstone of hair health and repair, yet they’re often misunderstood. From concerns about build-up to doubts about vegan keratin, myths about proteins can get in the way of great formulations

  • The future of touch: Emerging body care trends

    Explore the trends shaping the future of body care and discover how brands can leverage these insights to stay ahead!

  • Top 6 trending emotive cosmetic ingredients for 2024

    2024 will be all about freedom! The botanical experts of Croda invite you to discover how emotive botanical extracts can be ideal cosmetic ingredients to address consumer’s major trends this year.

  • Hair care

    Our extensive range of quality hair care ingredients are consumer-inspired, sustainability-driven, and science-based to satisfy the diverse and complex needs of the modern consumer.

  • Trending in hair care: the rise of repair

    Following an increased awareness of – and fascination with – hair health, demand has accelerated for products that strengthen and repair hair damage. This blog explores the elements driving the trend, including social media and changing consumer routines and demands.

  • Croda’s textured hair routine formulation kit

    An answer to the specific needs of people with textured hair

  • SensaLuxe™ DF: a biodegradable and inclusive ingredient for dry hair conditioning 

    Discover our new data for our naturally derived and biodegradable emollient, SensaLuxe DF, that enhances the condition of a wide range of hair types in its dry state to be smoother, softer and more manageable.

  • Adapting to climate: Prolevium humidity control for frizz free hair

    The “bad hair day,” is a nightmare many of us dread, no matter your hair type. It has numerous causes but one of the biggest is high humidity, which disrupts the hair’s natural structure, making it look unruly, frizzy, and less defined. Here we explore the impact of humidity variation on hair, and how Prolevium prevents hair from frizz, leaving the hair looking and feeling beautiful, even in different climates and at extreme humidities.

  • Climate Adaptive Beauty

    As climate volatility intensifies, industries across the globe are being forced to adapt, and the beauty industry is no exception. With rising temperatures, shifting weather patterns and increasing environmental stressors, consumers are rethinking their beauty routines. Enter: climate adaptive beauty, a growing movement focused on products designed to perform under evolving environmental conditions.

  • Behind the breakthrough: Your KeraBio™ K31 hair bond builder questions answered

    Discover how KeraBio K31 delivers next-generation biomimetic hair repair. Experts answer your questions on hair bond builder science, performance, and formulation.

  • Skin and Brain Synergy

    The future of beauty lies in adding a new dimension to cosmetics, where neuroscience meets efficacy for an extraordinary experience: take on a journey with us to explore the next frontier in beauty innovation.

  • SPF Boosters Essential Selection Guide

    Powering up sunscreen formulations with SPF boosters

  • Your Beauty Radar in 2025

    Join this webinar to discover must-know beauty trends in 2025 with special field trips to local markets.

  • Textured Hair

    With more people choosing to keep their textured hair natural, avoiding straightening and relaxing products, we’ve pulled together some key insights on this trend for embracing textured hair.

  • Heritage Beauty Traditions and Rituals

    In our webinar, we explore the key elements driving the heritage beauty trend and show how brands and their product offerings can balance modern science and ancient insight to meet evolving consumers needs. We also share examples from the market and ingredient inspiration from our portfolio