Search results
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Skin and Brain Synergy
The future of beauty lies in adding a new dimension to cosmetics, where neuroscience meets efficacy for an extraordinary experience: take on a journey with us to explore the next frontier in beauty innovation.
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Powering Up Protection
Join us for an inside look at the science shaping the future of sun protection, from high performance film formers and SPF boosting technologies to advanced functional ingredients that optimise efficacy and sensory appeal.
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Asia Trends 2026
Start 2026 with a no-filter, podcast-style look at what’s shaping beauty in Asia across generations.
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Your Croda Haircare Routine
Join us on creating the perfect haircare routine suggested by Croda's experts! Learn how to choose the right ingredients and delve into the effective formulations.
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Heritage Beauty Traditions and Rituals
In our webinar, we explore the key elements driving the heritage beauty trend and show how brands and their product offerings can balance modern science and ancient insight to meet evolving consumers needs. We also share examples from the market and ingredient inspiration from our portfolio
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Your Beauty Radar in 2025
Join this webinar to discover must-know beauty trends in 2025 with special field trips to local markets.
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Croda Beauty at NYSCC Suppliers Day 2026
NYSCC Suppliers Day 2026 Page Summary Description
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Beautiful hair starts from the scalp
For many cultures hair has symbolic power, such as seduction in women and strength in men. A healthy scalp ensures beautiful hair; but it is regularly subjected to damage from the effects of grooming, drying, dyeing, thermal or chemical straightening, which in theory, are intended to beautify the hair.
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Which beauty consumer persona are you? Top tips on formulating for indie beauty brands
By tailoring formulations to meet their specific expectations, we can create beauty products that resonate deeply with these discerning individuals and enhance their beauty routines in extraordinary ways.
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The future of touch: Emerging body care trends
Explore the trends shaping the future of body care and discover how brands can leverage these insights to stay ahead!
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Hair Care trends 2026: the best way to respond to consumers' contradictions
An in-depth look at hair care trends for 2026, uncovering key consumer contradictions and the solutions shaping the future of beauty and hair care.
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Croda Beauty at in-cosmetics Global 2025
Everything we showed off at in-cosmetics Global 2025
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Heritage beauty trend: bridging tradition and technology
The traditions and rituals trend celebrates ancestral knowledge, timeless practices, and ingredients passed down through generations. We explore the key elements driving this trend and show how brands can balance modern science and ancient insight to meet evolving consumer needs.
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Future-proof beauty: How longevity is redefining the future of beauty
Explore the future of beauty through longevity-focused innovations in skin care, wellness, and age-positive solutions for every generation.
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Top 5 Beauty Trends Shaping Innovation in 2026 and 2027
From longevity-led skin solutions to sensorial hair rituals and next-generation sun care, here is our overview of the top 5 beauty trends shaping innovation in 2026 and 2027.
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Beauty trends 2023
In this blog, we’ve analysed the latest WGSN report and selected the most relevant and high-performing beauty trends that will attract consumers in 2023 and help you to create a successful product.
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SP Natrineo™ CR8 MBAL - Top 5 high-performance formulations scientists need to know
These five formulations showcase the potential of SP Natrineo™ CR8 MBAL. Each one highlights its ability to elevate textures and performance, inspiring you to rethink what’s possible in innovation.
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The power of natural oils and esters in hair care
Oils are a cornerstone of hair care, blending time-honoured rituals with modern science. Discover how today's data-driven oils deliver performance, shine, smoothness, and frizz control in advanced formulations.
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Mastering protein selection: Unlocking the secrets to optimal hair care solutions
In the fiercely competitive landscape of hair care product development, selecting the right protein is paramount to success. When choosing the perfect protein for a formulation, knowledge of the diverse sources of proteins that exist, how to differentiate between proteins based on various factors including molecular weight, amino acid composition and different derivatization methods that can be employed in developing different types of proteins to impart certain functionalities, are all crucial pieces of information when making an informed decision.
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Deciphering Skin-Tech: The perfect alliance of advanced biomimetic peptides & beauty devices for optimal results
Consumers seek pro-level cosmetic results at home driving demand for active ingredients paired with beauty devices like LED therapy and microneedling.