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Zero Ambiguity

Zero is the new beautiful™
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Better data. Powering better decisions.

Sustainability can feel complex, yet progress becomes possible when you start with clarity and detailed information.

In a beauty industry crowded with claims, Zero Ambiguity focuses on providing clear, credible, and evidence-backed sustainability data brands can trust to help them make better decisions and communicate with assurance. 

From Life Cycle Assessments (LCAs) and Product Carbon Footprints (PCFs) to transparent methodology disclosures and third-party validation, we turn complex sustainability data into practical insight. By moving beyond broad claims towards verifiable evidence, we're helping create a future where sustainability information is easier to understand, compare, and apply with confidence.

Because better data leads to better decisions for beauty of the future.
 

We are making progress

Consumers increasingly expect brands to demonstrate sustainability progress, yet trust remains fragile. While 78% of consumers say sustainability influences purchasing decisions, only 20% believe brands communicate their sustainability performance accurately.¹

Closing this credibility gap requires robust data, consistent methodologies, and open disclosure. By measuring impacts, sharing assumptions, and aligning with recognised frameworks, we can move towards clearer, more harmonised sustainability communication to help reduce confusion around environmental claims.

Watch People Behind the Progress: Zero Ambiguity to discover how Life Cycle Assessment helps turn data into meaningful action.
1. Blue Yonder (2025) 2025 Survey Results: Only 20% of Consumers Believe Brand Sustainability Claims
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Powering beauty brands

Trusted data, better decisions, stronger claims. Our sustainability insights help brands navigate complexity with confidence—supporting product development, sustainability reporting, and evidence-based communications.

Build trust with credible, science-based sustainability information

Strengthen substantiation with ingredient-level impact insights

Reduce greenwashing risk through clearer, evidence-backed claims

Meet regulatory expectations with reporting-ready sustainability information
 

CRODA BEAUTY'S AREAS OF FOCUS

 
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Methodologies and quality data

Using recognised methodologies, robust data collection practices, and frameworks, we generate ingredient sustainability insights that are transparent, evidence-based, and actionable.  Following the Together for Sustainability Product Carbon Footprint Guidelines for our product-level emissions impact or EU Product Environmental Footprint (PEF) methodology for LCA.

See how this approach comes to life in our Crodasinic™ LS30 Life Cycle Assessment (LCA).  
 
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Independent verification

Through collaboration and disclosure to third-party experts, we can better evaluate our capabilities and validate our position against industry benchmarks to ensure we continue to lead in our progress towards zero impact. 

We participate in a range of consortiums and rating platforms, alongside our data being verified for our annual reporting as part of our disclosures.

Explore some of the certifications and standards behind our approach.
 
Find out more
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The science behind zero ambiguity

Consumer demand for transparency continues to grow, yet sustainability information is often difficult to interpret. More than half (53%) of consumers report finding sustainability terminology confusing.² At the same time, increasing regulatory scrutiny and tightening requirements around environmental claims are raising expectations for evidence, traceability, and disclosure. Brands need reliable sustainability data that can support product claims, reporting requirements, and internal decision-making.

This is where recognised scientific methodologies play a critical role. We align with internationally recognised frameworks, such as:

  • Life Cycle Assessment (LCA) — ISO 14040/14044 and European Union Product Environmental Footprint (PEF) methodologies
  • Product Carbon Footprinting (PCF) — GHG Protocol, ISO 14067 and Together for Sustainability Product Carbon Footprint Guidelines

These frameworks allow environmental impacts to be measured consistently across ingredients, products, and value chains. By prioritising primary supplier data wherever possible, we can improve accuracy, identify environmental hotspots, and develop meaningful pathways for impact reduction.

At Croda Beauty, we work alongside suppliers and partners to strengthen data quality and transparency throughout our value chain. Our assessments are supported by clear disclosures covering:

  • System boundaries
  • Assumptions
  • Methodologies
  • Data sources
  • Limitations

We do this so results can be understood and applied with confidence.

External verification further strengthens credibility. Through independent assurance and participation in recognised sustainability benchmarking platforms including CDP, MSCI and GRI, we seek objective validation of both our performance and our reporting practices.

Together, these activities support a future where sustainability decisions are guided by verifiable evidence rather than assumptions. 

2. Brands2Life (2025) The Semantics of Sustainability: How Language Drives Positive Impact

TURN SUSTAINABILITY DATA INTO BRAND ADVANTAGE

Whether you're developing new formulations, strengthening sustainability claims, or preparing for future reporting requirements, our experts can help you navigate the path with confidence.

Let's start the conversation.

 

FREQUENTLY ASKED QUESTIONS

Our ingredients are trusted in formulations by beauty brands worldwide, offering efficacy as well as meeting rigorous sustainability criteria. Many of our ingredients follow internationally recognised standards or hold respected standards and certifications, such as COSMOS, RSPO, and USDA Biopreferred. Discover more in our product finder.

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