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Which beauty consumer persona are you? Top tips on formulating for indie beauty brands

The beauty industry is teeming with a diverse array of consumers, each with their own unique preferences and needs. Understanding these distinct personas is crucial for formulating beauty products that cater to their desires. Let's delve into five key consumer archetypes and understand who they are, what they want and why they want it.

Before we do this - If you're intrigued by the diverse beauty personas and consumer behaviour discussed here and want to delve deeper into formulating products that cater to their needs, we invite you to download our 50-page ebook, "Everything You Need to Know About Formulating for Indie Beauty Brands." This comprehensive guide provides valuable insights, strategies, and expert advice on crafting tailored beauty formulations for various consumer archetypes. Discover the secrets to capturing the Clean Beauty Connoisseur, Ingredient Inspector, Sun-Kissed Superstar, Hair Care Hero, Skincare Scholar, and more!

Whether you're a seasoned formulator looking to refine your techniques or an aspiring entrepreneur eager to dive into the world of indie beauty, 'Formulating for Indie Beauty Brands' has something for everyone. From understanding the key principles of formulation to mastering the art of ingredient selection, this eBook serves as your trusted companion on your formulation journey. Over the course of 50 enlightening pages, we have curated a wealth of insider tips, expert guidance, and industry secrets that will equip you with the tools to unlock your formulation potential and set your brand apart.