Croda Beauty at in-cosmetics global 2026: Innovation in every drop
Last week, in-cosmetics global 2026 brought the global beauty industry together in Paris, uniting suppliers, researchers, and thought leaders from around the world. We were proud to be part of such a dynamic event, showcasing how Croda Beauty continues to advance the industry through science-led innovation.
A focus on innovation and sustainability
Innovation and sustainability have always been central to what we do at Croda Beauty, and this year’s stand brought those values to life in a truly immersive way.From breakthrough ingredients to the latest formulation inspiration, visitors to our stand were able to engage directly with our science and discover first-hand how we are advancing beauty innovation. Our teams of technical, commercial and sustainability experts were on hand throughout the show to share insights, explore ideas, and demonstrate how sustainability is embedded at every stage of our development process.
A space designed for connection
The design of our stand reflected our commitment to collaboration and openness. Inviting open areas, and a variety of seating areas created an environment that encouraged meaningful conversations and genuine connection.
Across all three days of the exhibition, the stand remained a hive of activity, buzzing with discussions, new ideas and exciting possibilities. It was a valuable opportunity to connect with customers and colleagues from across our global network while sharing our latest innovations and expertise.
Innovation brought to life
At the heart of our stand was our interactive, touch-screen hemisphere display, offering visitors a dynamic way to explore our newest product launches, sustainability credentials, and technologies, all in one engaging experience.
The energy and curiosity surrounding the display reinforced our belief that when innovation is guided by sustainability and powered by collaboration, great things can happen.
Industry recognition
Croda Beauty was also proud to be recognised by SpecialChem as the second most popular supplier, receiving this award for the second year running. The recognition reflects continued engagement and trust from the worldwide personal care professional community. Helen Jeremiah, Global Vice President of Consumer Care Marketing, was delighted to accept the award live at our in cosmetics global booth, making it a special moment to celebrate alongside colleagues, partners, and visitors.
New and featured ingredients
In-cosmetics global provided an ideal platform for us to spotlight a selection of our most exciting new ingredients, including a real treat for #matrixyllovers. Each innovation reflecting our scientific expertise and deep understanding of evolving market needs.
Matrixyl Neolide™
Among our new launches, Matrixyl Neolide marked an exciting next chapter in peptide innovation. Building on the legacy of the iconic Matrixyl range, first introduced in the 1990s, this latest advancement represents a significant evolution in performance and delivery.
At its core is a patented encapsulation technology designed to protect the peptide within formulations and enable a more precise, sustained release once applied to the skin.
This smarter delivery system enhances stability and consistency, supporting visible results consumers can trust. Early clinical insights have demonstrated noticeable firming benefits in as little as two weeks, highlighting both the speed and effectiveness of the technology.
Matrixyl Neolide is also designed with versatility in mind, integrating seamlessly into modern skin care routines, from daily care to more advanced treatments, including post-procedure applications. Its compatibility with techniques such as microneedling further highlights its ability to support skin recovery and boost collagen performance.
Sustainability also remains a key focus. With a high natural-origin content and a significantly reduced carbon footprint compared to previous generations, Matrixyl Neolide reflects our commitment to responsible innovation without compromising efficacy.
SphingoCARE™ range
Another standout at the show was the SphingoCARE range, redefining barrier care from head to toe and root to tip.
Powered by fermentation-derived ceramides and backed by proven scientific efficacy, this range is suitable for skin, body, hair, and scalp applications, across both leave-on and rinse-off formats. Each ceramide is carefully developed to deliver targeted benefits, supporting hydration, repair, protection, and overall barrier resilience.
Aligned with key industry trends including sensitive skincare, skinification, and biomimetic innovation, SphingoCARE™ offers a flexible, future-ready solution. With strong sustainability credentials, including vegan suitability and COSMOS certification, the range supports both brand performance and consumer expectations.
Malvallin™
We were delighted to see Malvallin shortlisted for the Innovation Zone Best Ingredient Award – Actives Category at in cosmetics global 2026.
Developed with an elevated, sensorial approach, this exceptional botanical ingredient is designed to support skin longevity through multi-layered efficacy. It works to enhance facial attractiveness, promote naturally fuller-looking contours, and restore a sense of youthful harmony, revealing skin that appears smoother, more radiant, and subtly sculpted.
The shortlist represents the most forward thinking active ingredients shaping the future of beauty innovation. This year’s judges noted the exceptional quality and diversity of submissions, making selection particularly challenging.
Being shortlisted is a strong endorsement of the scientific innovation and advanced formulation potential behind Malvallin™, and highlights Croda Beauty’s ongoing commitment to excellence in active ingredient development.
The Heliami™ Range
Returning to the spotlight, the Heliami range made an impact with exciting new developments.
Following its successful launch, the range has been expanded to include enhanced hair care performance and six additional products, broadening its application potential. Combining organic French sunflower oil with carefully selected botanicals, Heliami™ delivers formulation excellence alongside strong, on-trend storytelling.
KeraBio™ K31
Featured in the Sustainability Zone, KeraBio K31 introduces a more precise approach to keratin production through synthetic biology. By designing a human hair-identical keratin sequence, it moves beyond the variability of traditional animal-derived sources, delivering consistent, high-performance results.
Its exceptional potency enables effective performance at low use levels, reducing material demand, while a 45% lower product carbon footprint compared to animal keratin* provides clear, data-backed evidence of a more advanced approach to sustainable hair repair.
HydroAvena™ HpO
Also showcased at in-cosmetics global, HydroAvena HpO brings together performance and sensoriality in one multifunctional, plant-based complex, derived from oat.
Combining proteins and polysaccharides, it offers proven versatility across both skin and hair care applications. From a performance perspective, it supports moisturisation and helps maintain skin suppleness and elasticity, while also contributing to a balanced skin microbiome.
What truly sets HydroAvena HpO apart is its ability to elevate the sensory experience. In hair care, it enhances the blooming effect of fragrances and delivers a long-lasting scent, while leaving the hair soft and pleasant to the touch. The result is a more immersive, emotionally engaging routine that goes beyond traditional care.
By uniting efficacy with a distinctive sensorial profile, HydroAvena HpO reflects our approach to creating ingredients that not only perform, but also enhance overall wellbeing.
Advanced technologies for skin and sun care
In skin and sun care, Croda Beauty highlighted a range of multifunctional technologies that combine exceptional performance with formulation elegance.
- Our award-winning Natrineo™ CR8 enables the creation of complex “wow” emulsions using a single ingredient, opening up new possibilities for advanced textures and delivery systems in skincare. With Natrineo CR8, formulators gain the freedom to create interactive textures that surprise and delight, all while meeting the market’s demand for eco-conscious, high-performance ingredients.
- Crodabond™ CSN, already well established in hair care, demonstrated impressive benefits in sun care. By enhancing film-forming properties, it boosts SPF and UVA protection in sunscreen formulations, improving performance across both organic and inorganic filters without compromising sensory appeal.
- The NatraGem™ E range offers a range of 100% natural, vegan-suitable, PEG-free emulsifiers. Delivering both versatility and tailored textures, the range responded to growing demand for high-performing, naturally derived solutions while also supporting SPF enhancement.
- Innovation in mild cleansing was also in focus with Adinol™ CT-30 DS, a sulfate-free, liquid taurate surfactant. Designed for ease of use, it created a rich, luxurious foam suitable for all skin types, combining mildness with an elevated sensorial experience.
Showcasing our formulation expertise
Our formulation zone brought the very best of our expertise to life through hands-on exploration across four themes:
- Innovation in every drop
- Multipurpose ingredients we love
- PEG-free solutions
- Climate adaptive beauty
Each display demonstrated the versatility of our portfolio, from core chassis ingredients to high-performing actives and botanicals, enhanced with fragrances from Iberchem and Parfex to create a truly immersive sensory experience.
Standout formulations on stand included a range of formulas that featured our new encapsulated Matrixl Neolide, including a Peptide Hero Serum, Longevity Face Powder, and Cellular Beauty Cream. Our brand new active botanical Malvallin was in an Ultimate Glow Mist, a refreshing on-the-go skincare solution to deliver immediate radiance and long-term benefits. K31 ProMist, powered by our patented KeraBio K31 technology, also featured on the Innovation in every drop formulation collection, alongside Mild Micellar Liquid Cleanser containing Adinol T-30 DS.
Our Climate adaptive beauty range included solutions for high humidity, urban pollution, UV protection, and cold environments, with Silk and Shine Glass Hair Spray, Bi-Phasic Makeup Remover, Light Hybrid Sunscreen SPF50+, and Care and Hydrate Body Lotion.
For Multifunctional ingredients we love, the range included Crodabond CSN in Powerful Protection Hybrid Sun Fluid SPF 50+, Crodamol™ GTS in a Restorative Hair and Scalp Mask, and our much-loved Cithrol™ PGTL in a Depuff Light Eye Concealer.
Our showcase PEG-free formulations included an Exfoliating Scalp Cream featuring NatraGem™ EW, a Fluffy Marshmallow Natural Body Moisturiser containing Arlacel™ LC, and a trendy new Matcha Latte Body Lotion containing Natrineo™ CR8.
For a full list of our formulations, visit our Formulation Finder.
Croda Beauty across in-cosmetics global 2026
Beyond our stand, Croda was also featured in other key areas of in-cosmetics global 2026, highlighting the depth and breadth of our innovation.
Innovation Zone & Sustainability Forum
In the Innovation Zone and Sustainability Forum, visitors had the opportunity to explore
- Matrixyl Neolide: our smarter peptide delivery technology, designed for precise performance, delivering faster, visible results while enhancing synergistic effects of microneedling.
- Malvallin™: premium botanical active that supports skin longevity with multi-layer efficacy, enhancing facial contours, radiance, and youthful harmony.
- KeraBio™ K31: our biomimetic bond builder with exceptional potency that has clear, data-backed evidence of a more advanced approach to sustainable hair repair.
Thought leadership at In-Cosmetics Global 2026
In addition to our innovation displays and sustainability showcases, experts from Croda Beauty took an active role in sharing knowledge and insights with visitors
Technical Seminar
Afshan Nayyir-Mazhir, Market Applications Scientist with over 15 years of industry experience, presented “Powering Up Protection: Redefining High Performance Sun Care.”
Afshan explored how sun care is evolving to meet rising expectations for higher SPF, lighter textures, and proven performance. The session highlighted breakthrough technologies, from advanced film formers and SPF boosting solutions to multifunctional ingredients, that enhance protection while maintaining excellent sensorial appeal.
Through smart formulation strategies, Ashan demonstrated how innovation is shaping the future of sun protection, delivering superior efficacy, elevated aesthetics, and consumer confidence.
Sustainability Theatre Talk – driving sustainability through smarter ingredient design
Olivier Peschard (Research Manager) and Frederic de Baene (Research Director, Biotechnology) spoke in the Sustainability Zone Theatre on “Sustainable Hero Ingredients: Crafting the Next Chapter of Peptides for Skin and Hair” highlighting how performance and sustainability are increasingly linked, particularly for hero ingredients such as peptides and keratin.
Advances in biotechnology, combining renewable feedstocks, fermentation, and molecular design, enabled the development of vegan peptide sequences that replicate human hair keratin, showcased through KeraBio™ K31, a biomimetic, bond‑building solution that replaces animal‑derived keratin.
This approach was supported by GAP Peptide Synthesis (GAP PS), a more sustainable peptide manufacturing technology that reduces raw material and solvent use, minimises hazardous waste, simplifies purification, and avoids CMR substances — demonstrating how high performance and lower environmental impact can go hand in hand.
Both sessions were very well attended, sparking curiosity, engagement, and lively discussion among the audience, reinforcing Croda Beauty’s role as a thought leader in innovation and sustainability.
Looking ahead
Our presence at in-cosmetics Global 2026 was more than just a showcase—it was a celebration of our expertise and a glimpse into the future of beauty and personal care, powered by Innovation in every drop.
After an incredible week, we are already looking ahead to in-cosmetics Global 2027. We can’t wait to reconnect with our global community next year in Spain.
Together, we can push the boundaries of what is possible in beauty: sustainably, responsibly, and beautifully, one experience at a time.
*Comparison based on 2024 product carbon footprint (PCF) data for Crotein WKP (animal keratin). PCF relates to this specific product only. KeraBio K31 PCF is provisional, based on the latest available operating data, and may be subject to change. Both PCFs are expressed as kg CO₂ equivalents (CO₂e) per kg of product, including CO₂, CH₄ and N₂O.