Search results
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The power of natural oils and esters in hair care
Oils are a cornerstone of hair care, blending time-honoured rituals with modern science. Discover how today's data-driven oils deliver performance, shine, smoothness, and frizz control in advanced formulations.
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SensaLuxe™ DF: a biodegradable and inclusive ingredient for dry hair conditioning
Discover our new data for our naturally derived and biodegradable emollient, SensaLuxe DF, that enhances the condition of a wide range of hair types in its dry state to be smoother, softer and more manageable.
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Beauty of Zero
Beauty of Zero™: Discover our ambition for a future where high-performing beauty leaves no trace. Beauty redefined by chemistry and integrity for zero negative impact.
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Behind the breakthrough: Your KeraBio™ K31 hair bond builder questions answered
Discover how KeraBio K31 delivers next-generation biomimetic hair repair. Experts answer your questions on hair bond builder science, performance, and formulation.
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Biomimetics
The concept of biomimetics, seeking to replicate processes found in nature, is nothing new to the beauty industry, but the term biomimetic has recently escaped the labs and is now on the lips of consumers everywhere.
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Climate adaptive beauty: Our top 5 hair care formulations
Meet today’s demand for climate adaptive hair care solutions with our top five hair care formulation concepts.
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Preventative hair care: protecting from environmental aggressors
Hair care has long been about reactive solutions. For years, the primary focus was on addressing mechanical, chemical, and thermal damage and often overlooking other crucial factors that influence hair health, including environmental aggressors. We wait for damage to appear, and then we try to fix it. But what if we could shift our approach? What if we focused on prevention rather than repair?
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Top 5 Beauty Trends Shaping Innovation in 2026 and 2027
From longevity-led skin solutions to sensorial hair rituals and next-generation sun care, here is our overview of the top 5 beauty trends shaping innovation in 2026 and 2027.
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Holistic Beauty and Trending Polarities: Our Top 5 Hair Care Formulations for 2026
Meet today’s demand for holistic beauty solutions with our top five hair care formulation concepts inspired by hair care trends for 2026.
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Unlocking the power of biomimetic bond builders: Key insights on KeraBio K31
The hair repair category is evolving, driven by increasing consumer demand for stronger, healthier hair. At Croda Beauty, we’re redefining biomimetic hair repair with KeraBio™ K31—our high-performance, biotechnology-driven bond builder that strengthens hair by recharging keratin at the molecular level.
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The "Embrace Midlife” trend
Discover how the traditional anti-ageing narrative is replaced by the celebration of the unique qualities and experiences that come with age.
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Effortless sun protection with Solaveil™: From concept to creation
The Solaveil™ range offers effortless sun protection with inorganic dispersions that simplify formulation processes, provide environmental benefits, and allow for seamless combination with organic sun filters to create versatile and innovative sun care products.
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Personal care ingredients for menopausal women
There are almost a billion women over 50 worldwide who are going through or have completed menopause and they have specific needs for their cosmetics and healthcare relating to this. Here we identify some ideal botanical ingredients for menopausal women.
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Ceramides: Timeless essentials, renewed innovation.
Ceramides, key skin barrier components, become hero ingredients. Discover new data on four SphingoCARE™ range ceramides and how these must-have ingredients meet current beauty trends.
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Sleep-fficient Solutions
A new concept that makes so much sense: it relies on the natural processes, to respect and enhance the natural ability of skin and hair to rejuvenate themselves during sleep!
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Fast, purpose-driven beauty for Skintentional consumers
Find out why value-conscious consumers expect fast-acting, effective and mood-enhancing personal care to better address skin issues that arise throughout the day due to stress and other emotional triggers, hormonal changes or environmental factors.
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Phytessence™ Wassai
Learn how our new ingredient helps Gen Z and Millennials maintain youthful skin, while aligning with their overall wellness goals, thanks to responsible sourcing at the heart of its production.
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Six excellent reasons to love superfruits in skin care
Have you ever wondered how superfruit extracts are unique ingredients in meeting consumer expectations for multi-functional, wellness-focused products that address the dynamic needs of the skin, while aligning with some of the key beauty trends? Our blog post sets out the five key reasons why.
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Top 6 botanical extracts to elevate your toiletries
Discover how botanical extracts can bring natural inspiration, sensory richness, and sustainability to toiletries. Explore six standout Croda Beauty ingredients that evoke timeless traditions, modern trends, and innovative concepts.
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Top 6 emotive botanical ingredients for 2025: A path to enhanced customer experience
Explore 6 natural botanical ingredients across 3 broader trends that resonate with consumer interest in 2025.