Search results
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Asia Trends 2026
Start 2026 with a no-filter, podcast-style look at what’s shaping beauty in Asia across generations.
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Your Croda Haircare Routine
Join us on creating the perfect haircare routine suggested by Croda's experts! Learn how to choose the right ingredients and delve into the effective formulations.
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Unlocking the power of biomimetic bond builders: Key insights on KeraBio K31
The hair repair category is evolving, driven by increasing consumer demand for stronger, healthier hair. At Croda Beauty, we’re redefining biomimetic hair repair with KeraBio™ K31—our high-performance, biotechnology-driven bond builder that strengthens hair by recharging keratin at the molecular level.
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Functional ingredients
We make innovative, effective, functional ingredients designed to meet consumer trends in the beauty industry. Our technology expertise, R&D facilities and our business purpose have made us a trend setter in functional chassis ingredients.
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Biomimetics
The concept of biomimetics, seeking to replicate processes found in nature, is nothing new to the beauty industry, but the term biomimetic has recently escaped the labs and is now on the lips of consumers everywhere.
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Hair Care trends 2026: the best way to respond to consumers' contradictions
An in-depth look at hair care trends for 2026, uncovering key consumer contradictions and the solutions shaping the future of beauty and hair care.
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Wholistic Beauty and Trending Polarities: Our Top 5 Hair Care Formulations for 2026
Meet today’s demand for whole-istic beauty solutions with our top five hair care formulation concepts inspired by hair care trends for 2026.
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The "Embrace Midlife” trend
Discover how the traditional anti-ageing narrative is replaced by the celebration of the unique qualities and experiences that come with age.
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Effortless sun protection with Solaveil™: From concept to creation
The Solaveil™ range offers effortless sun protection with inorganic dispersions that simplify formulation processes, provide environmental benefits, and allow for seamless combination with organic sun filters to create versatile and innovative sun care products.
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Personal care ingredients for menopausal women
There are almost a billion women over 50 worldwide who are going through or have completed menopause and they have specific needs for their cosmetics and healthcare relating to this. Here we identify some ideal botanical ingredients for menopausal women.
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Ceramides: Timeless essentials, renewed innovation.
Ceramides, key skin barrier components, become hero ingredients. Discover new data on four SphingoCARE™ range ceramides and how these must-have ingredients meet current beauty trends.
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Sleep-fficient Solutions
A new concept that makes so much sense: it relies on the natural processes, to respect and enhance the natural ability of skin and hair to rejuvenate themselves during sleep!
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Fast, purpose-driven beauty for Skintentional consumers
Find out why value-conscious consumers expect fast-acting, effective and mood-enhancing personal care to better address skin issues that arise throughout the day due to stress and other emotional triggers, hormonal changes or environmental factors.
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Phytessence™ Wassai
Learn how our new ingredient helps Gen Z and Millennials maintain youthful skin, while aligning with their overall wellness goals, thanks to responsible sourcing at the heart of its production.
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Six excellent reasons to love superfruits in skin care
Have you ever wondered how superfruit extracts are unique ingredients in meeting consumer expectations for multi-functional, wellness-focused products that address the dynamic needs of the skin, while aligning with some of the key beauty trends? Our blog post sets out the five key reasons why.
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Top 6 botanical extracts to elevate your toiletries
Discover how botanical extracts can bring natural inspiration, sensory richness, and sustainability to toiletries. Explore six standout Croda Beauty ingredients that evoke timeless traditions, modern trends, and innovative concepts.
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Top 6 emotive botanical ingredients for 2025: A path to enhanced customer experience
Explore 6 natural botanical ingredients across 3 broader trends that resonate with consumer interest in 2025.
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Our selection of 7 botanical ingredients to create modern, on-trend formulations
We present six formulation concepts to make a difference, along with our picks of botanical ingredients with on-trend benefits and unique sensoriality stories.
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The exposome
The exposome encompasses all environmental factors that impact our health, from pollution and UV radiation to diet and stress. Here we explore the exposome trend in cosmetics and its pivotal role in sun care.
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New launch: Phytessence™ Green Coffee EC
Introduction our latest innovation with dual action for a positive wake-up call of both the skin and the mind.