Search results
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Asia Trends 2026
Start 2026 with a no-filter, podcast-style look at what’s shaping beauty in Asia across generations.
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Heritage Beauty Traditions and Rituals
In our webinar, we explore the key elements driving the heritage beauty trend and show how brands and their product offerings can balance modern science and ancient insight to meet evolving consumers needs. We also share examples from the market and ingredient inspiration from our portfolio
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Your Croda Haircare Routine
Join us on creating the perfect haircare routine suggested by Croda's experts! Learn how to choose the right ingredients and delve into the effective formulations.
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Hair care
Our extensive range of quality hair care ingredients are consumer-inspired, sustainability-driven, and science-based to satisfy the diverse and complex needs of the modern consumer.
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Mastering protein selection: Unlocking the secrets to optimal hair care solutions
In the fiercely competitive landscape of hair care product development, selecting the right protein is paramount to success. When choosing the perfect protein for a formulation, knowledge of the diverse sources of proteins that exist, how to differentiate between proteins based on various factors including molecular weight, amino acid composition and different derivatization methods that can be employed in developing different types of proteins to impart certain functionalities, are all crucial pieces of information when making an informed decision.
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Protein myths, debunked: The truth about proteins in hair care
Proteins are a cornerstone of hair health and repair, yet they’re often misunderstood. From concerns about build-up to doubts about vegan keratin, myths about proteins can get in the way of great formulations
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Textured Hair
With more people choosing to keep their textured hair natural, avoiding straightening and relaxing products, we’ve pulled together some key insights on this trend for embracing textured hair.
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The future of touch: Emerging body care trends
Explore the trends shaping the future of body care and discover how brands can leverage these insights to stay ahead!
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Heritage beauty trend: bridging tradition and technology
The traditions and rituals trend celebrates ancestral knowledge, timeless practices, and ingredients passed down through generations. We explore the key elements driving this trend and show how brands can balance modern science and ancient insight to meet evolving consumer needs.
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Climate Adaptive Beauty
As climate volatility intensifies, industries across the globe are being forced to adapt, and the beauty industry is no exception. With rising temperatures, shifting weather patterns and increasing environmental stressors, consumers are rethinking their beauty routines. Enter: climate adaptive beauty, a growing movement focused on products designed to perform under evolving environmental conditions.
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Functional ingredients
We make innovative, effective, functional ingredients designed to meet consumer trends in the beauty industry. Our technology expertise, R&D facilities and our business purpose have made us a trend setter in functional chassis ingredients.
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Beauty trends 2023
In this blog, we’ve analysed the latest WGSN report and selected the most relevant and high-performing beauty trends that will attract consumers in 2023 and help you to create a successful product.
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A deep dive into the slow ageing trend in hair care
As people increasingly focus on living longer, healthier lives, beauty care is evolving too. The traditional “anti-ageing” narrative is giving way to slow ageing, a positive, proactive approach that emphasizes preserving natural beauty over time.
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Creating smarter, more sustainable beauty at NYSCC Suppliers' Day 2025
Everything we discovered and demonstrated at NYSCC Suppliers' Day 2025
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Colour cosmetics
We provide solutions that get the best out of your colour cosmetic formulations; effective pigment wetters for pressed eyeshadow formats, film-formers for long-lasting mascaras, vegan-suitable or natural emollients and waxes for smooth and hydrating lip formulas and effect ingredients for skin blurring primers and foundations.
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Peach Fuzz
Peach Fuzz is the Pantone 2024 colour of the year. Here we outline what that means and how to get on-trend with this relaxed and comforting colour.
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Solaveil™ SPF calculator
Our Solaveil Calculator helps formulators to meet a range of SPF and UVA labelling requirements by providing data on inclusion levels and achievable SPF
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How the wellness trend is impacting beauty formulation: Top tips for personal care innovation
Beauty has expanded to encompass both external appearance and health and wellness. We explore the factors driving the trend, its impact on beauty innovation and provide our top tips for personal care wellness formulating.
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The Timeless Greatness of Rose in Natural Cosmetics: A Journey from Ancient Times to a Promising Future
Explore the greatness of rose in natural cosmetics, from its historical significance to its relevance in today's beauty industry.
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Powering Up Protection
Join us for an inside look at the science shaping the future of sun protection, from high performance film formers and SPF boosting technologies to advanced functional ingredients that optimise efficacy and sensory appeal.