Search results
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A reimagined future for beauty brands and their consumers
The reimagined futures trend in beauty and personal care reflects a growing consumer desire for a brighter, more optimistic future. As people navigate an increasingly fast-paced and digital world, they yearn for experiences that bring back a sense of joy, wonder, and emotional depth. In this blog, we will explore the key trend drivers, share the ways brands and the products they offer can meet the reimagined futures trend, and provide cosmetic formulation and ingredient inspiration from our portfolio.
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Beauty trends 2024
Driven by social media with hashtags like #TikTokMakeUp or #BeautyBlogger, brands need to know what next year’s trend is today to stand a chance of keeping up. So, get ahead of the game with these 3 beauty trends for 2024.
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Geoskincare takes centre stage in beauty trends for 2024
Dive into the new beauty concept that acknowledges that skin's needs differ based on geographical regions – from temperate to extreme climates!
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Croda’s latest innovation – ChromaPur™ CV2 and CV7 a sustainable and functional alternative to plastic microbeads.
Developed from a patented technology, ChromaPur CV2 and CV7 are high quality spheroidal cellulose powders with a unique surface structure and morphology, enabling them to provide exceptional sensory and optical benefits, including a soft-focus effect in skin care, and a enhanced pay-off, coverage and colour intensity in colour cosmetics.
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Skin care
We develop innovative skin care ingredients based on evolving consumer trends and the latest scientific knowledge. We have a wide spectrum of sustainable, market-ready ingredients for use in anti-ageing, cleansing, moisturising, shaving and complexion-enhancing formulations.
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How are sensitive skin worries driving changes in consumer purchasing habits?
As the percentage of the global population who identify as having sensitive skin increases, it is having a dramatic effect on consumer habits in the personal care industry. Here we discuss key drivers of this change and how business can best meet it.
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Consumers are ready to experience the softest cleanse
Aligned to the clean beauty movement, we are seeing the emergence of a new category of facial cleanser – the soft cleanse. Here we discuss what’s driving this trend and look at formulations and products to create the softest cleanse.
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Protecting skin, preserving beauty: Trends shaping the role of sun protection
Discover how sun protection is evolving into a daily essential, delivering health protection and beauty preservation through science and innovation.
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Protect skin and preserve beauty: Top 5 sun care formulations
Discover five sun care formulation concepts that combine performance, pleasure and purpose to meet beauty trends and evolving consumer expectations.
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What are the advantages of encapsulated retinol?
Retinol is as well known for its benefits to skin health as it is for its numerous drawbacks. Fortunately, encapsulated retinol solves many of those issues.
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Trends
Discover the latest trends, innovations, and consumer preferences driving the beauty industry forward in skin, hair, sun and colour cosmetics.
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Neurocosmetics
Neurocosmetics is a cutting-edge trend that brings knowledge gained from neuroscience into skin care. Here we look at what is driving the neurocosmetics trend, and how to formulate on-trend products.
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SphingoCare™
Our complete range of Sphingolipids and Ceramides for cosmetic applications
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Active ingredients
Our range of over 200 innovative active ingredients for the cosmetics and personal care industry, including our star Matrixyl™ range, have proven efficacy and safety profiles to meet emerging consumer demands.
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Biotechnology
Inspired by nature, biotechnology harnesses the power of cellular and biomolecular processes of living organisms, offering limitless potential for the creation of innovative, naturally derived and vegan-suitable ingredients.
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Cosme-Phytami: Our inspiring range of botanicals for modern responsible beauty
While botanical extracts are a long-standing part of beauty, the Cosme-Phytami range stands out thanks to several unique features that go beyond the “traditional plant extract” story.
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Effisense™: our range of botanicals actives
Discover our range of high-performance, efficacious cosmetic ingredients that do not compromise on their natural origins
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Five oily extracts for five inspiring concepts for waterless beauty
The Heliami range is a unique combination of efficacy, sensoriality and appealing marketing concepts
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Unveiling the Heliami™ range, botanical extracts in unique sunflower oil for water-free beauty
Discover a new range of plant extracts with high intangible value, fully in line with current trends, in a sunflower oil with a high oleic content, for better preservation of the skin barrier and less loss of water from the skin.
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Standards & certifications
Beyond global, regional and local regulations, we strive for continuous improvement of our practices, and as such, we hold official certifications and align with standards issues by a variety of independent and well-respected organisations.