Search results
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Phytessence™ Wassai
Learn how our new ingredient helps Gen Z and Millennials maintain youthful skin, while aligning with their overall wellness goals, thanks to responsible sourcing at the heart of its production.
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New launch: Phytessence™ Green Coffee EC
Introduction our latest innovation with dual action for a positive wake-up call of both the skin and the mind.
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Meet the gleamers
The Gleamers are a cohort in search of balance, meaning and moments of joy from their cosmetic products. Let's learn more about who they are, what they want and why the think the way they do.
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Our selection of 7 botanical ingredients to create modern, on-trend formulations
We present six formulation concepts to make a difference, along with our picks of botanical ingredients with on-trend benefits and unique sensoriality stories.
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Our top three botanicals for Gen Z beauty routines
Tomorrow’s beauty is already here — and Gen Z is leading it. Explore three ingredients that help brands meet their evolving expectations — from prejuvenation to inclusivity and mood-boosting benefits.
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Croda Beauty 2025 so far: A journey of innovation, heritage, and future trends
Welcome to our mid-year review at Croda Beauty. 2025 has been an exciting journey so far, marked by groundbreaking innovations, a celebration of our rich history, and a keen eye on the evolving trends shaping the future of beauty.
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Beauty trends in focus: our innovation driven response to the year so far
Explore five trends shaping the future of beauty and discover our recent ingredient innovations and formulation concepts that meet them.
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Six excellent reasons to love superfruits in skin care
Have you ever wondered how superfruit extracts are unique ingredients in meeting consumer expectations for multi-functional, wellness-focused products that address the dynamic needs of the skin, while aligning with some of the key beauty trends? Our blog post sets out the five key reasons why.
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Top 6 botanical extracts to elevate your toiletries
Discover how botanical extracts can bring natural inspiration, sensory richness, and sustainability to toiletries. Explore six standout Croda Beauty ingredients that evoke timeless traditions, modern trends, and innovative concepts.
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Top 6 emotive botanical ingredients for 2025: A path to enhanced customer experience
Explore 6 natural botanical ingredients across 3 broader trends that resonate with consumer interest in 2025.
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The exposome
The exposome encompasses all environmental factors that impact our health, from pollution and UV radiation to diet and stress. Here we explore the exposome trend in cosmetics and its pivotal role in sun care.
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New launch: Malvallin, the 3D architect for structured and expressive skin longevity claims
Discover Malvallin™, a smart, multifunctional active that preserves volume, structure and radiance, supporting skin longevity with proven, multilevel efficacy.
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Beauty trends 2028 and beyond
Beauty is evolving beyond routines and towards solutions that adapt to the realities of everyday life. This article explores the beauty trends expected to shape 2028 through four chapter that captures a defining life moment and future-ready ingredients and formulations respond to changing consumer expectations. Every thing you need to develop products that meet the needs of tomorrow's beauty consumers.
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The intersection of beauty: The latest trends in hybrid beauty products
Hybrid, or multifunctional beauty products are beauty care products that have more than one function or can be used in multiple ways. They can be designed to address multiple needs at once, or they can be used on more than one part of the body. While multifunctional products aren’t a new concept, this category has become more mainstream in recent years and continues to see growth in popularity. It first emerged with products like 2-in-1 shampoos and conditioners, primarily marketed towards men with the assumption that they wanted to spend a minimum amount of time and effort on their routines. While the beauty landscape looks quite different from its conception, the reasons for the demand remain the same.
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Ceramides: Timeless essentials, renewed innovation.
Ceramides, key skin barrier components, become hero ingredients. Discover new data on four SphingoCARE™ range ceramides and how these must-have ingredients meet current beauty trends.
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Beyond Clean: The skin cleansing trends influencing innovation
Discover the latest cleansing trends influencing skincare innovation, including mild and gentle cleansing, clean beauty, premium experiences, performance-driven solutions, and self-care.
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Elevate the everyday: Our top 5 skin cleansing formulations
Explore our top five skin cleansing formulations inspired by the trends shaping cleansing innovation. The collection includes a soft cream cleanser, a waterless bar, a moisturising body wash, a foaming cleanser and a mild micellar cleanser.
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The rise of Skin Cycling
Discover how an overnight routine built on the alternance of active ingredients and recovery stage can optimise product efficacy and skin well-being.
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Personal care ingredients for menopausal women
There are almost a billion women over 50 worldwide who are going through or have completed menopause and they have specific needs for their cosmetics and healthcare relating to this. Here we identify some ideal botanical ingredients for menopausal women.
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Sunscreen formulation strategies to maximise skin protection
Learn more about formulation strategies to create high-performance sunscreen formulations, including the choice of UV filter and optimising the formulation chassis.