Elevate the everyday: Our top 5 skin cleansing formulations

Cleansing has evolved far beyond simply removing dirt and impurities. Today, consumers expect cleansers to support skin health, respect the skin barrier and deliver experiences that transform an everyday functional routine into a moment of joy and care. As the category continues to advance, demand is growing for products that balance efficacy with gentleness, while addressing a range of needs such as hydration, microbiome support or elevated sensorial experiences. 

To meet these expectations and inspire your next innovation, we have created five concept formulations. Made up of a sensorial cream, balancing foam, waterless travel bar, moisturising body wash and mild micellar cleanser, this top five formulation collection offers inspiration for creating cleansing products that resonate with consumers. Discover more below.