Meet the gleamers, looking for beauty focused on care and emotion
The Gleamers desire to break free from stereotypes and conformity, and are seeking a new approach to beauty that is intuitive and inclusive. Their expectations of the beauty industry are based both on providing benefits and on creating a glimmer-like moment just for them. From a curious and stimulating escape to a blissful change of scenery, filled with serenity and comfort, beauty breaks are opportunities to get away from the hustle and bustle of everyday life.
New trends for the beauty industry
For Gleamers, regardless of their age or background, beauty products are no longer just a matter of performance, but also an opportunity to take care of themselves, following their own intuition and emotions. Embracing the concept of neurobeauty and adding a dimension of fulfilment, they aspire to enjoy unique experiences, stimulate their senses and indulge in small luxuries that transform a simple gesture into a moment of joy and elevation.
Breaks dedicated to creating positive emotions, glimmers are the perfect remedy for burnout, anxiety and, other negative states of mind. They rely on these micro-experiences that offer lightness and happiness to restore their balance and motivation. And they make them part of their beauty routine, offering brands a tremendous opportunity to accompany them on this quest for well-being.
Here are five strategic approaches that the beauty industry can take to meet the expectations of Gleamers and offer them the opportunity to reconnect with themselves and others. Below, you will find a selection of ingredients that align with each concept. Reach out to your dedicated sales representative to have the full presentation, including formulation ideas, and make sure your next product is the new must-have for Gleamers.