Natural and sensorial seem to be the new credo of toiletries products. Consumers are expecting more respectful products both for their skin and for the environment without impacting the sensorial properties they expect; a creamy, luxurious foam for soft skin.
Phytofoam is a vegetable complex of three plants with traditional cleansing uses and demonstrates foam boosting abilities while maintaining good detergency properties. It also maintains the stability of the foam and ameliorate its sensoriality: the foam is creamier and denser. Finally, Phytofoam is recommended for daily care of sensitive and fragile skins, or delicate face areas, and can also be used in kids shampoos as it has proven to not sting the eyes.
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