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Hydrotriticum™ PVP PE

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A unique copolymer that confers excellent film forming and conditioning properties to the hair, imparting gloss, manageability, body and shine, and improving curl retention. Hair care applications include hair styling, dyes and perms, shampoos and contioners. Also provides proven tightening and smoothing benefits to the the skin from aqueous systems, suitable for body contouring products. Also suitable for colour cosmetics applications, as it can help to define lashes in mascara preperations.

INCI name

Aqua (and) Hydrolyzed Wheat Protein/PVP Crosspolymer

Beauty and Personal Care at Croda showing girl with healthy hair and skin

Product details

Physical form at 25°C

  • Liquid


  • Proteins, amino acids & derivatives


  • Film formers
  • Effect ingredients
  • Hair conditioning

Regional availability

  • Asia
  • Europe
  • Latin America
  • N America


  • Hair care


  • After sun
  • Eye colour
  • Eye contour care
  • Face / neck skin care
  • Face colour
  • Hair conditioners - rinse off
  • Shampoos
  • Shaving / hair removal
  • Styling

Consumer benefit

  • Gloss / shine / vibrancy
  • Hydrating / moisturising / nourishing
  • Smoothing

Certifications and standards

  • Halal
  • Vegan suitable

Regional compliance


Ingredient origin

  • Plant derived

Composition information

  • EO/PO free
  • BHT / BHA free

% Natural origin content – ISO 16128

  • 41.5


Property Units Value
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