Hair colour decoded

A practical presentation of colour techniques, consumer needs, and Croda ingredient recommendations

Hair colour is evolving beyond grey coverage into a powerful tool for self expression and experimentation. Consumers now expect colour solutions that deliver long-lasting performance without compromising the condition of their hair, creating opportunities across permanent, demi-permanent, semi-permanent and temporary colour categories.

This presentation provides an overview of today's hair colour landscape, exploring hair colour techniques through:

• Market trends and consumer needs
• Colouring processes
• Hair transformations they enable
• Differences between each colour type
• Benefits and limitations of the colouring processes
• Formulation inspiration
• Croda's ingredient recommendations to help develop high-performing hair colour products