Hair care trends for 2026 and beyond
We are excited to present our annual hair care insights where we will share our vision for the future of hair care, highlighting key trends and expectations in the years ahead. We will also unveil our solutions to address these evolving needs.
Join us for an informative webinar where you will learn more about how consumers are now embracing their contradictions and seeking solutions that fit a lifestyle that is both slow and fast, combining science and nature, individuality and community, and balancing restorative and unserious fun pleasure.
“The world we live in appears fragmented, with contradictory concepts coexisting. In this webinar, we will explore how these valid concepts, which seem opposed at first glance, can complement each other, helping consumers find emotional, ecological, and collective well-being. In the field of hair care, this means offering “whole-istic” products and services, meeting the multiple consumers realities”.
Aude Lemoine, Marketing Manager
Speakers
EMEA Home Care and Hair Care Marketing Manager at Croda, Aude Lemoine-Dessaint is a chemical engineer with a specialisation in formulations, educated at INSA Rouen. She also holds a Master’s in International Marketing of Cosmetics and Fragrances from a program with ISIPCA, ESSEC, and the University of Saint-Quentin-en-Yvelines.
With 10 years of experience in the cosmetics industry and five years in product and marketing management, she combines a passion for science with a drive to understand and anticipate market trends. Leveraging her expertise, she leads innovation initiatives and creates content showcasing how Croda’s home care solutions address evolving consumer needs.
Title:Hair care trends for 2026 and beyond
Date:17/11/25, 11:00 CET
Duration:1 hour
Available On Demand