Top 5 heritage beauty formulations

As consumers seek holistic wellbeing and deeper meaning within their daily routines, they are drawn to products that provide more than just results. Authenticity, compelling narratives, and a sense of belonging have become powerful drivers of brand connection and trust. The heritage beauty trend taps into these elements by drawing on ancestral wisdom and culturally significant ingredients to revive time-honoured rituals. 

Our new formulation collection is inspired by the trend and blends traditional beauty practices with modern science to meet these evolving consumer expectations. From a multi-functional nourishing oil to a hydrating hair gelee, each concept offers inspiration for creating products that are not only effective but are also rich in narrative and tradition. Explore each of them below.