100 years of sustainable innovation

Throughout our rich history, sustainability has been at the forefront of our operations. From our early pioneering days of refining wool grease to make lanolin, to innovating market-changing ‘green’ chemistries and taking decisive action to help combat some of the key environmental and social issues facing society, we have shown dedication and consistency in our proactive approach.

In our new animated video, we pinpoint some of the highlights of our journey and consider the impact of the external forces that have shaped the beauty landscape as we have expanded globally. Discover the seminal Croda innovations that have driven cosmetic technologies forwards, and find out how we are working towards climate, land, and people positivity today, alongside our ambitions and visions for the future.