| ANONCHK |
Used by Microsoft Clarity and Microsoft Ads to store session ID for a users session to ensure that clicks are verified for reporting purposes and for personalisation. |
10 mins |
| MUID |
Identifies unique web browsers used by Microsoft. These cookies are used for advertising, site analytics, and other operational purposes. |
1 year |
| SM |
Used by Microsoft to synchronise the unique identifier across Microsoft domains for consistent user recognition and ad targeting. |
End of session |
| MR |
Used by Microsoft to support ad delivery and performance tracking. |
7 days |
| SRM_B |
Set by Microsoft Bing Ads and is used for advertising purposes. It helps deliver targeted ads and measure the effectiveness of ad campaigns across websites. |
1 year |
| CLID |
Used by Microsoft Clarity to identify the first time a user visited any site using Clarity. Helps track user behaviour and engagement across sessions for analytics purposes. |
1 year |
| NID |
Set by Google to store user preferences and personalise content, including ads on Google services. Also supports services like reCAPTCHA and SafeSearch settings. |
6 months |
| AEC |
Used by Google to ensure that requests during a browsing session are genuinely made by the user, helping to prevent malicious activity such as cross-site request forgery. |
6 months |
| ADS_VISITOR_ID |
Used by Google Ads to identify users across websites for advertising and analytics purposes. Supports the delivery of targeted adverts and helps measure the effectiveness of marketing campaigns. |
6 months |
| __Secure-ENID |
Helps Google prevent fraudulent login attempts, safeguard user data, and ensure secure access to its services. It may also be used to support personalisation features. |
13 months |
| UserMatchHistory |
Set by LinkedIn Ads, this cookie helps match users across different websites to improve how adverts are shown. |
30 days |
| s_sq |
Set by LinkedIn, this cookie records the last link clicked by the user to understand how visitors navigate on websites. |
End of session |
| lms_analytics |
Set by LinkedIn, this cookie helps understand how people interact with LinkedIn content. |
30 days |
| li_sugr |
Set by LinkedIn, this cookie helps estimate if different visits to our website come from the same person, to improve advertising accuracy. |
90 days |
| lms_ads |
Used to identify LinkedIn Members off LinkedIn for advertising. |
30 days |
| gpv_pn |
Used by LinkedIn to retain and fetch previous page visited. |
6 months |
| li_mc |
Used by LinkedIn for retargeting and ad performance. |
6 months |
| _guid |
Used to identify a LinkedIn Member for advertising through Google Ads. |
90 days |
| ar_debug |
Supports Google attribution reporting API integration to mitigate signal loss. |
End of session |
| liap |
Used by LinkedIn to denote the logged in status of a member. |
1 year |
| IDE |
Set by Google (DoubleClick), this cookie helps show relevant ads to users and measure the success of advertising campaigns. |
13 months |
| DSID |
Set by Google, this cookie remembers a user’s ad preferences and identifies when they are signed in on non-Google sites. |
7–14 days |
| __Secure-3PAPISID |
Set by Google, this cookie helps deliver personalised adverts based on a user’s browsing history and profile. |
2 years |
| __Secure-3PSID |
Set by Google, this cookie works with others to show targeted adverts on third-party websites. |
2 years |
| __Secure-3PSIDCC |
Set by Google, this cookie helps prevent advertising fraud and ensures adverts are shown securely and reliably. |
1 year |
| __Secure-3PSIDTS |
Set by Google, this cookie tracks when users interact with ads and content for better ad performance measurement. |
2 years |
| li_fat_id |
Set by LinkedIn, this cookie tracks when someone clicks on a LinkedIn ad and visits a website, helping measure conversions and ad impact. |
30 days |
