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Simply Sulfate Free Shampoo

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This mild blend of sulfate-free surfactants, such as Crodasinic™ LS30, work together to form a luxurious lather that is often difficult to achieve in a sulfate-free system. This shampoo also features Kerestore™ 2.0 an intelligent keratin quat offering targeted conditioning for damaged cuticles. Versathix™ a very efficient shear thinning rheology modifier has been included to create a pleasurable in-use experience without impacting the initial foam or silky after-feel.

Formulation details

Category/Applications

  • Hair care - Shampoos

Phase type

  • Multiple phase dispersed

Textures

  • N/A

Formats

  • Fluid

Transparency

  • Transparent

Concepts

  • Sulfate-free

Consumer benefit

  • Cleansing
  • Fresh
  • Gentle

Laboratory

  • South Africa
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