Effisense™: The intelligence of plants harnessed through science and emotion
Introducing the EffiSense range of botanical actives by Croda Beauty: a curated collection of plant-derived ingredients with verified in-vitro and/or in-vivo performance.
By combining naturality, performance and storytelling potential, the EffiSense range brings a fresh vision of botanical ingredients to make it easier to find a credible, desirable ingredient that adds competitive value for a formulation, all for an affordable price.
Main features of our botanical actives
Each botanical chosen embodies a natural synergy of molecules, providing multifaceted benefits for skin and hair. The collection draws on traditional plant uses for beauty and well-being, translating them into scientifically validated ingredients with proven performance. For formulators, these botanical actives offer scientific validation, reliability and differentiation.
Aligned with today’s demand for purpose-driven natural beauty products, EffiSense merges technical innovations with the authenticity of plants valued for their benefits to skin and hair across various cultures worldwide. Each ingredient targets key cosmetic properties and is developed in line with the key trends in the beauty industry, or the most promising emerging concepts. Download our range documentation to explore the full range of plants and properties.
A selection of the ingredients in the range will also help brands strengthen their image in terms of sustainability, thanks to:
- Many COSMOS Organic Certified ingredients, for example: Phytessence™ Green Coffee EC, Phytessence Pink Pomelo EC or Repulpami™ EC.
- Our initiatives in local sourcing of organic feedstock, e.g. Crodarom® Cider Vinegar EC, Amilook™ EC or Heliami™ Sea Fennel EC.
- Outstanding stories of sourcing through a direct partnership that is synonymous with transparency with Phytessence French Rose EC, Phytessence Wassaï or Phytessence Hazel Leaf MBAL.
- The upcycling of waste materials from other industries, which has given rise to Cytokalmine™ EC, Phytessence Peach Flower and Phytessence Olive SB among others.
- Or ingredients designed for waterless beauty, such as the Heliami range, Padinami™ EC, or Avocadin™ HU25.
To help formulators imagine the product that will shape the cosmetics of tomorrow, each ingredient focusses on one or more properties. All that remains is to find the plant within each benefit that will drive consumer engagement through the most vibrant story.