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Gentle Cleansing Gum

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This unique sensory was inspired using Arlacel™ LC, an oil-in-water emulsifier which is used to maintain the viscosity and texture of this cleanser. Once applied to a dry face, it turns into a gentle cleansing milk when water is added. Pacifeel™ by Sederma helps soothe sensitive and reactive skin whilst protecting from irritants. Whilst cleansing, the inclusion of several Seaton’s oils (Avocado, Apricot, Macadamia, Sesame) exhibit highly moisturising properties coupled with glycerin to help retain moisture. To further alleviate irritable, dry skin Phytolea™ Chia ‘The miracle seed’ utilises its vegetarian sources of omega 3 fatty acids to improve skin hydration

Formulation details


  • Skin care - Cleanser

Phase type

  • Multiple phase dispersed


  • Creamy


  • Paste / putty


  • Opaque


  • Aluminium-free
  • Chloride-free
  • Green / sustainable / biobased / natural
  • Luxury
  • PEG-free
  • Phosphate-free
  • Silicone-free
  • Sulfate-free

Consumer benefit

  • Cleansing
  • Moisturising
  • Nourishing
  • Softening


  • UK
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