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Cropeptide™ W PE

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A water soluble wheat protein hydrolysate in a synergistic hydrating complex with wheat oligosaccharides (hydrolysed starch). Its combination of film forming and moisturising properties make it an extremely functional active for the hair. It is a powerful moisture regulator that weatherproofs the hair against extreme weather conditions. Penetrates the hair, reaching all areas of the inner cortex. Plasticises the hair to improve inner tensile strength and provides body and texture. Effective skin moisturiser for both leave on and wash off products. Suitable for use in shampoos, styling products, creams and lotions.

INCI name

Hydrolyzed Wheat Protein (and) Hydrolyzed Wheat Starch (and) Water (aqua)

Beauty and Personal Care at Croda showing girl with healthy hair and skin

Product details

Physical form at 25°C

  • Liquid


  • Proteins, amino acids & derivatives


  • Effect ingredients
  • Hair conditioning

Regional availability

  • Asia
  • Europe
  • Latin America
  • N America


  • Hair care


  • Face / neck skin care
  • Shampoos
  • Styling

Consumer benefit

  • Hydrating / moisturising / nourishing
  • Calming / soothing / redness

Certifications and standards

  • Halal
  • Vegan suitable

Regional compliance



Property Units Value
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