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Gel-Oil-Milk Transformative Cleanser

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This transformative cleanser changes from; a clear gel when first applied, to a silky oil when smoothed onto the face then to a milk when water is applied. The inclusion of the kind-to-skin emulsifier, Cithrol™ 10GTIS, ensures oils and impurities are immediately emulsified upon contact with water, allowing them to be effortlessly washed away. The addition of OleoCraft™ HP-31 gives the formulation its gel-like structure. Lipexel™ counteracts the impact cleansing can have by restoring the skin’s natural lipidic film and also provides optimal hydration. Phytessence™ Margosa contains limonoids, polyphenols and volatile cyclic sulphides which help to provide anti-bacterial benefits to the skin. This formulation was included in the 2016 ‘Be Skinspired’ campaign.

Formulation details


  • Skin care - Cleanser

Phase type

  • Multiple phase dispersed


  • Jelly


  • Gel & jelly


  • Transparent


  • Aluminium-free
  • Chloride-free
  • Phosphate-free
  • Preservative-free
  • Silicone-free
  • Sulfate-free
  • Water conscious

Consumer benefit

  • Cleansing


  • UK
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