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Crodarom® Velvet Flower PS

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Amaranth is native to South America. It is the original form of wheat and one of the oldest grains in the world. The Aztecs, Incas and Mayas used it as their main food and called it the “Golden Grain” because of its high nutritional and curative properties. Nowadays, Amaranth is used in healthy foods due to its amazing nutritional benefits: it is notably higher in protein than in other cereals. Velvet Flower has soothing, astringent and cleansing properties and was used for all kinds of skin disorders. With its emotional image and velvety touch, amaranth is an ideal ingredient for softening, cocooning or feminime concepts for hair care or skin care.

INCI name

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Crodarom Velvet Flower PS

Product details

Physical form at 25°C

  • Liquid


  • Botanical extracts
  • Microwave extraction


  • Emotive ingredients

Regional availability

  • Asia
  • Europe
  • Latin America
  • N America


  • Skin care


  • Bath, shower & soaps
  • Antiperspirants & deodorants
  • After sun
  • Body care
  • Eye contour care
  • Face / neck skin care
  • Facial cleansers
  • Foot care
  • Hair conditioners - leave on
  • Hair conditioners - rinse off
  • Lip care
  • Nail care & colour
  • Scalp treatments
  • Shampoos
  • Shaving / hair removal

Consumer benefit

  • Hydrating / moisturising / nourishing
  • Softness

Certifications and standards

  • Halal
  • ISO 16128 - natural ingredient
  • ISO 16128 - organic ingredient
  • ISO 16128 - derived natural
  • ISO 16128 - derived organic ingredient
  • Vegan suitable

Regional compliance


Ingredient origin

  • Plant derived
  • Organic cultivation

Composition information

  • EO/PO free
  • EDTA free
  • BHT / BHA free

% Natural origin content – ISO 16128

  • 99.5

Manufacturing processes

  • Microwave extraction


  • Expected to be readily biodegradable


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