There has been a growing shift towards a ‘less is more’ approach in personal care with consumers seeking products that are sustainable whilst delivering desired benefits. This cold process shampoo formulation perfectly meets this trend for ‘minimalist’ INCI listings, providing maximum performance whilst also being gentle on the hair and scalp. Used in combination, CrodasinicTM LS30 and AdinolTM CT24 are able to synergistically enhance cleansing performance whilst ensuring hair remains manageable, and ease of handling is provided by the versatile viscosity capabilities of VersathixTM.
Products included in this formulation
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Formulation details
Category/Applications
- Hair care - Shampoos
Phase type
- Multiple phase dispersed
Textures
- Other
Formats
- Fluid
Transparency
- Opaque
Concepts
- Cold process
- Sulfate-free
Consumer benefit
- Cleansing
- Gentle
Laboratory
- UK
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