Masterclass Advancing the future of textured hair solutions

Now available On-demand! Join us for an in-depth exploration of textured hair, where consumer needs meet innovation. This educational webinar dives into the anatomy of textured hair and the unique challenges consumers face, from scalp to strand. You'll gain insights from the webinar that pave the way for substantiated solutions to unlock the potential for beautiful, healthy textured hair.

Presented by T’Prene Clemons, Lead Applications Scientist, and Arayna Singh, Technical Marketing Manager, this session will provide expert perspectives on both the science and market-driven trends shaping textured hair care solutions.

Whether you're a formulator, product developer, or simply passionate about textured hair care, this Masterclass will equip you with practical, science-backed strategies to address unmet consumer needs and stay at the forefront of industry innovation.

Arayna Singh is the Technical Marketing Manager at Croda, where she leverages her technical background in chemistry and extensive industry experience to drive innovation and deliver personalised solutions for customers. Her career journey has taken her from working as a scientist to becoming a marketing expert, collaborating with contract manufacturers, indie brands, and now with Croda, a global leader in specialty ingredients.

Arayna has led numerous initiatives aimed at translating technical knowledge into actionable insights for beauty brands, with a strong emphasis on addressing diverse consumer needs. Passionate about hair care innovation and textured hair, she is dedicated to advancing ingredient technologies that support inclusivity and performance in the hair care space. Arayna’s work reflects her commitment to staying at the forefront of industry trends and pushing the boundaries of innovation in beauty.

T’Prene Clemons is a Lead Applications Scientist at Croda with over 15 years of experience in the personal care industry. With a background in chemistry, T’prene brings both theoretical and practical expertise to the development, optimisation, and application of speciality ingredients. In her current role, she is passionate about creating innovative technologies that promote health, sustainability, and consumer well-being, while driving solutions that meet the needs of diverse markets, including consumers with textured hair. Prior to joining Croda, T’prene gained years of experience in R&D, leading projects, working cross-functionally, and collaborating with customers to deliver advanced styling and conditioning technologies. Before entering the speciality ingredients sector, she worked in product development, gaining invaluable experience in formulation development and claims substantiation testing. She has authored/co-authored international publications, patents, presentations, and posters in the haircare space.

Title:Masterclass: Advancing the future of textured hair solutions

Date:18/03/25, 13:00 EDT

Duration:45 minutes

Available On Demand

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Masterclass: Advancing the future of textured hair solutions

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