K Culture to K Beauty | Croda Beauty

What if your next hero product was already emerging in Korea? K-Beauty is no longer just a trend—it’s a global innovation powerhouse. The world’s most dynamic beauty market is rewriting the rules of innovation. Explore the K-Beauty trends and concepts, hero ingredients, and consumer shifts driving the next wave of beauty innovation. Get ready to spark new ideas, challenge conventions, and uncover the inspiration behind tomorrow’s beauty best-sellers.

Join us to gain practical insights, identify growth opportunities, and leave inspired with fresh ideas to power your next winning product launch.

This session will help you identify the opportunities that matter most to transform K-Beauty inspiration into actionable ideas for your product development strategy

Jae Cho is the EMEA and multinationals ceramide and phospholipid Business Development Manager. Jae brings over 15 years' sales experience in the pharmaceutical and beauty industries across Europe, India, and South Africa. With a master’s degree in Pharmaceutical Science and a bachelor’s degree in biology, both from the University of Cincinnati, Jae possesses a strong scientific foundation to his market expertise.

Title:From K-Culture to K-Beauty: explore the new wave of sensorial, high-performance skincare

Date:17/09/26, 9:00 BST

Duration:45 minutes

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From K-Culture to K-Beauty: explore the new wave of sensorial, high-performance skincare

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