Hair Care Trends - An immersion into consumer sentiment for 2025 and beyond

Dive into consumer sentiment for 2025 and beyond, where rational optimism and achievable pleasure will be key priorities to experience more happiness every day. Applied to the Hair Care market, this means hair and scalp health will take centre stage for consumers, who will demand high performing and inclusive products that align with their evolving values and enhance their overall wellness.
Croda is excited to share its annual Hair Care insights in which we share our vision of the evolution and expectations of Hair Care in the years ahead as well as our key solutions to meet them. Join us for a webinar where you will discover more about consumer’s hair care needs around:

New values
Supporting diversity
Hair therapy

EMEA Hair Care Marketing Manager at Croda, Aude Lemoine-Dessaint is a chemical engineer with a specialisation in formulations, educated at INSA Rouen. She also holds a Master’s in International Marketing of Cosmetics and Fragrances from a program with ISIPCA, ESSEC, and the University of Saint-Quentin-en-Yvelines.

With 10 years of experience in the cosmetics industry and five years in product and marketing management, she combines a passion for beauty and science with a drive to understand and anticipate market trends. Leveraging her expertise, she leads innovation initiatives and creates content showcasing how Croda’s beauty solutions address evolving consumer needs.

Title:Hair Care Trends: an immersion into consumer sentiment for 2025 and beyond

Date:05/11/24, 13:00 GMT

Duration:60 minutes

Available On Demand

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Hair Care Trends: an immersion into consumer sentiment for 2025 and beyond

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Hair Care Trends: an immersion into consumer sentiment for 2025 and beyond