APAC Combing Hair Strands to Brain Signals webinar

This brand-new episode of LIVE Labs will dive into the latest hair softness and smoothness trends, uncovering their link to neuro-beauty and how hair manageability can influence consumer emotions.

What’s more—you will witness an EEG analysis in action, measuring real-time reactions to different hair conditions. See the results unfold as we reveal how hair textures are closely tied to sensory perception.

What you will discover:

Fresh hair trend insights from across Asia to inspire your next product launch
How smoothness and softness can impact consumer attraction or withdrawal
How Croda can collaborate with you to create your next breakthrough

Blending scientific expertise with strategic marketing, Vahid Masuda translates technical innovation into compelling product stories that resonate with APAC consumers. Drawing from his background in analytical chemistry and extensive experience in hair care, he specialises in identifying unmet needs, analysing forward-looking trends, and shaping ingredient-led concepts that deliver real performance. He works cross-functionally to deliver science-backed, consumer-relevant innovations that drive meaningful impact.

Title:LIVE Labs @ Croda: Combing Hair Strands to Brain Signals

Date:18/09/25, 14:00 SGT

Duration:1 hour

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LIVE Labs @ Croda: Combing Hair Strands to Brain Signals

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Thank you for registering to LIVE Labs @ Croda: Comb-ing Hair Strands to Brain Signals.