Future of touch Emerging trends in body care

The body care category is undergoing a major transformation. In 2025, consumers are moving beyond basic hydration toward multi-sensorial rituals that combine texture, scent, and emotional well-being. Premiumisation is accelerating, fragrance is emerging as a key differentiator, and techni-tasking products are redefining convenience with multifunctional benefits. From innovative formats like sticks and sprays to longevity-focused actives and K-beauty-inspired routines, the market is evolving fast.

Presented by Anne Young, Technical Business Development Manager, and Cilver Coleman, Technical Marketing Coordinator, this session will provide expert perspectives on both the science behind and market-driven trends of the body care category.

Join us to explore the trends shaping the future of body care and discover how brands can leverage these insights to stay ahead!

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This is a unique opportunity to ask our subject matter experts about accelerating in this fast pace market. Please submit your question HERE!

Anne is currently the Technical Business Development Manager at Croda Beauty where she is responsible for identifying and driving strategic growth opportunities for Beauty Actives, leading customer engagement across North America, and translating technical insights into impactful commercial strategies. She has a wide range of experience in the beauty and personal care industry, with expertise in product development, technical sales, and global business development. She holds a Ph.D. in Chemistry from New York University, where she focused on peptide research. Anne has held strategic roles at BioCogent, BASF, Expanscience Laboratoires, L’Oréal, & J&J driving innovation and commercial growth across diverse markets.

Cilver Tiffany Coleman is a Technical Marketing Coordinator at Croda Beauty, where she plays a pivotal role in connecting scientific innovation with strategic marketing. Specialising in skin and sun care, Cilver leverages her expertise in technical storytelling and market analysis to support successful product launches and drive brand differentiation. She creates compelling, science-backed content that translates complex formulation concepts into clear, consumer-focused narratives, helping brands deliver meaningful beauty solutions. Passionate about bridging the gap between research and real-world application, Cilver ensures that every innovation resonates with both formulators and end-users.

Title:The future of touch: Emerging trends in body care

Date:24/02/26, 13:00 EST

Duration:45 minutes

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The future of touch: Emerging trends in body care

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